At new store opening in Mall of the Bluffs, prices drop as week goes on

At new store opening in Mall of the Bluffs, prices drop as week goes on
Store called It’s $5 has two locations in Kansas City, Missouri. The Bluffs location will have a soft opening beginning Nov. 17.

COUNCIL BLUFFS — A unique retail concept will occupy the former J.C. Penney space at the Mall of the Bluffs at 1751 Madison Ave., bringing a Kansas City, Missouri-based, store to Council Bluffs.

It’s $5 sells overstocked products purchased from online retail suppliers, items that have been returned and did not have proper packaging to be resold, according to the owner, Ryan Wager.

Wager said he saw a need for this concept when he heard of Kmart, Toys R Us and Younkers store closings in the area.

“This isn’t junk,” he said. “These are new products someone bought and returned that (online retailers) didn’t want to put back on the shelf,” he said.

The company buys truckloads of products from suppliers and receives the loads on Fridays. Wager and his team will pick through and sort the items into bins for sale the next day.

On Saturday and Sunday, every item in the store is $5. On Monday, the items are two for $5. On Tuesday, they’re three for $5. On Thursday, remaining items are 10 for $5.

“The locations in Kansas City are much more compacted, but the J.C. Penney space gives us the elastic ability to see how it will go,” he said. “We have a license agreement as a holiday store to test it out. Assuming it works and takes off, we will be here for the long haul.”

It’s $5 will have a soft opening starting Nov. 17. Wager said that assuming everything goes well, the store will turn up the heat before Thanksgiving and open for Black Friday.

The store will have areas for electronics testing.

Wager said the store will not accept returns.

“We aren’t trying to sell broken, worthless product,” he said. “I’ve seen a woman pull out a Chromebook from the bins, and another pull out a bamboo-stuffed pillow.”

Wager said the store will be open from 11 a.m. to 7 p.m. Saturday through Thursday for now, but that might change . Although the store is closed on Fridays, Wager is opening the store for Black Friday, he said, at 10 a.m. at the latest.

Wager said he is still hiring.

“We are hiring for the cash registers, people who have experience turning over a store, anybody who has worked in that part of Kmart or retail stores, people with a bright, shining demeanor who don’t mind getting a little dirty,” he said.

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