Iowans will get to weigh in on three potential designs for the state’s new license plate, which were unveiled Thursday at the Iowa State Fair in Des Moines.
“The designs represent elements of what makes us Iowans,” Gov. Kim Reynolds said. “We are patriotic. We are forward-thinking. We take pride in our state’s natural beauty. And we embrace contributions from both the rural and urban areas of our state.”
The themes of the plates are the Great Wide Open, City and Country Reboot, and Flying Our Colors.
Iowans can cast a vote for their favorite design at the Department of Transportation’s booth in the Varied Industries Building on the Iowa State Fairgrounds or online at iowadot.gov/StateFair/PickAPlate.aspx. Voting will be open until Aug. 20.
“License plates offer Iowans the opportunity to display the spirit of our state wherever they go,” Lt. Gov. Adam Gregg said. “Each of the three designs represents the state of Iowa in its own unique way.”
The designs were created by Iowa Department of Transportation graphic artists with input from the Governor’s Office and several state agencies.
The new plate will replace the county standard plate, which currently carries a blue-and-white city and country design. Right now, there will be no change to collegiate plates or other specialty plates that do not include this design. The city and country plate design has been in place since 1998 and accounts for about 4.2 million of the 4.4 million plates in circulation.
Once a design is chosen, the new plate will be available sometime in 2018. Plates with the new designs will be issued to vehicle owners whenever they add or change vehicles and obtain new county standard plates and whenever they replace lost or stolen county standard plates.
In addition, Iowans who currently have county standard plates will receive replacement plates with the new design when their current plate reaches the end of its 10-year replacement cycle.