Bass Pro Shops said Thursday that it was “aggressively marketing” the former Cabela’s headquarters in Sidney, Nebraska.
Bass took out an ad in Thursday’s Wall Street Journal offering the former headquarters buildings for $1 per year to attract employers to the city of 6,800 where the company once employed more than 2,000 people.
Says the ad, which Bass says cost it more than $100,000 to run: “Usually, we’re all about the catch. This time, there isn’t one.”
More than 550,000 square feet is available on a campus of buildings in the city about six hours west of Omaha. The buildings are worth “at least $35 million,” Bass spokesman Jack Wlezien said, but Bass will offer them to a qualified company for only $1 a year.
“Our goal is to attract employers and create new jobs in Sidney,” he said. The ad touted Sidney’s workforce as “highly skilled” and “at the ready.”
Aside from marketing the buildings for $1 a year, Bass is telling its vendors about opportunities in Sidney. Bass founder and Chief Executive Johnny Morris has contacted the Sidney school system, the Bass spokesman said, and the company is “providing significant support” for education programs in the community.