Former World-Herald Publisher Buys SKAR Advertising

Former World-Herald Publisher Buys SKAR Advertising
Terry Kroeger

OMAHA, NE — The former CEO of BH Media Group and publisher of the Omaha World-Herald is buying an Omaha-based advertising firm.

SKAR Advertising, a full-service integrated advertising agency in Omaha, Nebraska, announced today it has been purchased by Terry Kroeger. Effective with the purchase, Kroeger will become president and CEO of SKAR.

“When I left BH Media Group, I was looking for my next adventure,” Kroeger said in a news release. “With SKAR, I see a solid business foundation, a long history and tradition with true growth potential, and talented people already in place to drive that growth. I’ve found the adventure.”

One hundred percent of the firm’s shares were sold by the Smith family and the SKAR partner group. The Smith family has had ownership in the firm since 1962, when Wayne Smith founded the agency as Smith Kaplan. All partners will remain with the company, including Joleen (Smith) David, president of SKAR since 2000, who will stay on as vice chair for at least two years.

Kroeger brings 33 years of management experience to SKAR. Prior to joining SKAR, Kroeger helped usher in a new age of media at the Omaha World-Herald, which was purchased by Berkshire Hathaway in 2011, and then became part of BH Media Group in 2012.

Kroeger is a past chairman of the Greater Omaha Chamber of Commerce and currently serves as chairman of the Aksarben Foundation, which is now focused on workforce development. He is a member of the board of directors of the Associated Press, based in New York City, and is chairman of the News Media Alliance, the primary trade and lobbying association for the newspaper industry, headquartered in Washington, D.C.

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